We love working on Lunar New Year at HIVE, and this year was no exception! The friendly customers were eager to ask about the upcoming celebrations. And once we were through, everyone was ready to welcome in the Year of the Dragon with a bang!
Lunar New Year display
Impressive 1-metre and 50-cm lanterns hung in strings from the ceiling through the length of the ground floor of the centre. This led visitors through to the shops within the centre to the individual retailers. Their red and gold hues were very attention-grabbing from the moment you walked through the door.
In addition to the striking red and gold lanterns, two large cherry blossom trees were installed, each adorned with delicate flowers, lanterns and bespoke zodiac discs. One was in the main ground floor space, and the other sat on the mezzanine, delighting people coming down the escalators. These trees weren’t just a feast for the eyes; they symbolised the renewal and the hope that comes with the Lunar New Year. And just quietly, they were the perfect backdrop for a selfie!
Our displays featured
- Artificial cherry blossom trees in pink and white blossom standing on weighted platforms, decorated in red lanterns and symbols of the Chinese New year
- Custom PVC zodiac discs wishing all a Happy New year and annoucing the year of the dragon
- Hanging 1m and 50cm Chinese New year lanterns in red and gold
- A menu of activities and well wishes for the New year, printed in AO on easel
- Entrance floor decals with well wishes for the New year
Lunar New Year activation
To top off these Lunar New Year celebrations, we coordinated a traditional lion dance with the Victoria Street Festival. The air buzzed with the beat of the drums as the dancers, in their vibrant lion costumes, moved through the crowd and blessed the individual retailers and their shops. A wonderful spectacle.
It wasn’t just about watching; it was about feeling connected. This display at HIVE created spaces where people could come together for the New Year. A place to celebrate tradition and welcome in a year of prosperity, joy, and togetherness.