A National Christmas Campaign That Brought the BOQ Brand to Life
Creating a national Christmas campaign for Bank of Queensland was an exciting opportunity to transform a recognisable Australian brand into a cohesive festive experience across multiple locations. Installed in offices throughout Melbourne, Sydney, Brisbane, Perth and the Gold Coast, each display celebrated the spirit of Christmas while staying true to BOQ’s distinctive visual identity.
Rather than using a traditional Christmas colour palette, we customised every installation with BOQ’s signature red, blue, white and yellow branding. The centrepiece at each location was a beautifully decorated 2.1m commercial Christmas tree, complete with bespoke heart-shaped tree toppers and customised baubles designed specifically for the campaign. Warm white fairy lights added a welcoming glow while allowing the brand colours to remain the hero.
To create a memorable staff experience, we designed and built a custom Christmas feature wall with recessed display boxes. Filled with gift boxes in BOQ’s brand colours, the wall provided a striking backdrop for the Christmas trees and became a popular location for team photos throughout the festive season.
A sparkling silver sleigh completed the display, creating an inviting Christmas photo opportunity for staff and visitors. The combination of custom-built scenery, branded decorations and interactive elements helped deliver a Christmas campaign that was engaging, consistent and instantly recognisable across every office.
Our team managed the entire project from concept and design through to manufacturing, styling, packing, freight coordination, installation and pack-down. By delivering the same high-quality display across multiple states, we ensured every BOQ location shared the same premium Christmas experience while allowing for the practical requirements of each site.
This project demonstrates how a carefully designed national Christmas campaign can strengthen brand recognition, create memorable workplace experiences and bring people together during the festive season. Whether you are decorating a single office or coordinating installations across multiple locations, our team specialises in creating customised commercial Christmas displays that reflect your brand and deliver lasting impact.
Project Features:
- National Christmas campaign across five Australian cities
- Custom branded commercial Christmas trees
- Bespoke heart-shaped tree toppers
- Custom Christmas baubles in BOQ brand colours
- Custom-built recessed feature wall
- Brand-coloured gift props
- Silver sleigh photo opportunity
- Full design, manufacture, freight, installation and pack-down
- Commercial Christmas styling and project management Australia-wide
Planning a national Christmas campaign?
Speak with The Festive Store about creating a customised commercial Christmas installation that reflects your brand and delivers a consistent festive experience across every location.