national christmas campaign at boq

Spanning across four states, this national Christmas campaign for BoQ was a biggie!

Bringing in their playful brand colours added a quirky twist to a traditional Christmas tree. The red, white and blue carried through to the bespoke, heart tree toppers. This national Christmas campaign spanned across Perth, Melbourne, Sydney, Brisbane and Gold Coast, and their unique branding tied each display together.

We also created a wall with display recesses. Inside, we popped gifts – in the brand colours, of course. It created the perfect backdrop for the trees.

To top it all off, we added a silver sleigh and photo props for a fun team photo opportunity!

On top of the styling, building, and packing, we coordinated the transport and freight of all these items to their home.

All in all, we loved doing this national Christmas campaign. It was so satisfying to see BOQ’s brand identity translated to our favourite medium – Christmas displays!

Featured:

  • Bespoke tree toppers
  • Customised tree baubles
  • 2.1m (7″) trees
  • Recess wall
  • Gift props
  • Silver sleigh
  • Photo props

Speak to us about your Christmas campaign.

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View our lookbooks of installations, with a range of our past work from our wonderful clients.

including Czech glass baubles and DIY designer tree packs

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