The colour gurus at Pantone announced their Colour of the Year 2023 is Viva Magenta 18-1750, describing it as: “A shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative”.Pantone
Below: Viva Magenta full colour palette
Executive Director of the Pantone Color Institute, Leatrice Eiseman, comments: “This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.
“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength”.
A Viva Magenta Christmas
So what does this mean for the Christmas season? With Viva Magenta already popping up in fashion, home decor and art, it’s the perfect excuse to let it trickle into your Christmas 2023 decorations. Whether you let Viva Magenta be a pop of colour or the hero of your decorations, use this Christmas season to give your home a sense of vibrancy, joy and energy – the creative possibilities are endless!
Below: Viva Magenta inspired Christmas decorations